At my ticketing web site, I have the ability to display a seat map with the available seats for any given show date and have the customer click on the seats he/she wants. From what I read here in the forums and the docs, I need to have a product of the show name with the variants of show date and seat location. I don't need to have the customer select the variants and I certainly don't want to have to enter on E-junkie all 124 seats for all 12 performances. Since the web page knows the values already, is there a way to tell E-junkie directly? Or have I missed the design entirely?

Thanks.