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Jul 2008

So, if the price of a product works out to $0 after a discount, the customer goes through the free checkout process. Why is there a popup confirmation dialog box when they click 'complete free checkout' on the e-junkie page?



Seems kind of pointless, and as I'm sure you're aware, any unnecesary steps in the checkout process cause lost sales (in this case, leads). Especially something like that. It's free. Why would you want to scare them with a 'are you sure you want to do this?' message?



Could it be removed please?

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    Jun '08
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    Jun '08
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That is to prevent accidental submissions.



cemdevCould it be removed please?





No

in the case of a free checkout, under what circumstances would you not want to?

We presume you want to capture at least a correct name and email for everyone obtaining your free product. The email especially is important to get complete and accurate, as that's where the thank-you email with any codes or download links would be sent, and where you would contact them as a prospective lead.



Thus, when someone is providing their info in our free checkout screen, if they hit Enter after filling a field instead of Tabbing or clicking into the next field, this would prevent completion of checkout when some information was incomplete.



Even when they complete all required fields, we still want to encourage them to at least glance back over it to make sure they entered everything correctly. We just had a chat about this here, and we decided to update the wording of that dialog to make the purpose of this clearer:



"If the info you provided looks correct, proceed with free checkout?"



BTW, this wording accounts for the fact that some browsers apparently offer OK/Cancel while others offer Yes/No, so either OK or Yes would confirm proceeding. :^)

Hi,



That wording is much, much better!



However, if a user hits enter instead of tab before having filled in the required fields - you have validation to prevent that submission from happening. I just double checked that, so having a confirmation box when all fields are filled is redundant in that regard. Even without that dialog box a user cannot submit the form with incomplete information.



As far as getting people to double check, I understand that reasoning - but could you do some user experience testing? (this is something I have a lot of experience with) I strongly suspect you'd find that very few people actually do check. In fact on my monitor I would have to move the dialog box to check the information because it pops up on top of the info I just entered.



The only real effect that dialog box is going to have is to cause lost leads for me and other merchants.



The new wording will alleviate that somewhat, so thank you for that, but it would be far better to remove it entirely. It's an unecessary step.



Thanks



Chris