You first need to add a product in Seller Admin before you can upload a file to be issued as a download for that product. If you are not using our PDF Stamping feature, each buyer would receive an identical copy of whatever file you uploaded for the product they purchased. This help page explains how we determine what filename to use for the downloaded file:
http://www.e-junkie.com/ej/faq.downloads.filename.htm
Once you add the product in Seller Admin, you can copy the button code to paste into your site and start selling right away. If you don't have your own Web site or don't wish to paste our buttons into your site, you have the option of posting product listings to your own E-junkie Shop page on our site, listing your products at a specific URL where you can send buyers (http://www.e-junkie.com/severepoetrypublishing would be your E-junkie Shop URL). Posting a product listing to your Shop is a separate step beyond simply adding the product in Seller Admin -- this help page explains more:
http://www.e-junkie.com/ej/help.promote.htm
