Split Testing With WordPress and Google Content Experiments

[bmcgoff]

Hello,



Before you refer me to the tutorials, please note that I've read and re-read all of the info on split testing with Google Experiments.



I'm wondering if anyone has successfully set up a content experiment (split test) for a sales page using Google Analytics, WordPress and E-junkie?



It seems that this is very complicated and never seems to be resolved. Why is it so tough? With WordPress and E-Junkie being so popular, you'd think there would be a better solution.



Don't get me wrong. I'm not complaining. I have been very happy with EJ. But I will have to switch to CB or something if I can't split test.



Hoping for some answers.



-B

[E-junkie_Guru]

A significant complication in conversion tracking with E-junkie is that -- unlike traditional "licensed" ecommerce solutions that are installed on the seller's server and manage all aspects of purchase entirely on the seller's own site -- we depend on third-party payment processors to handle checkout, where we have little if any control over the transition from the end of checkout to any post-checkout thank-you page where conversions can be tracked:

http://www.e-junkie.com/ej/faq.tracking.conversions.htm



We prepared some tips for Google Website Optimizer (GWO), which has apparently been replaced with Google Content Experiments (GCE), but these tips should remain applicable:

http://www.e-junkie.com/ej/tips.tracking.conversions.htm



You may wish to search this forum for "GWO" or "website optimizer" to find previous discussions on that topic that you may find helpful.



Since GCE is part of Google Analytics (GA), you would probably need to use GA code provided by Google on every page where you want to use GA tracking (including any E-junkie-generated thank-you pages you may be using), instead of the customized version of GA code we provide on our Tracking help page.