*update:
Adding shipping as option boxes doesn't work, as it still adds the shipping.
as in:
GBHat,58,1,10,Ground Shipping
GBHatO,65,1,10,UPS Overnight
So I removed the shipping rule, made it Flat rate, and set it to 0.
Now my other products that are based on the shipping calc are messed up, because the rule is gone now.