Funny thing is, we've NEVER heard from any actual buyers who object to our name, nor have we ever heard from any sellers reporting that any of their buyers complained about our name. The only people who ever contact us with reservations about our name are potential merchants considering our service, who don't have a problem with it themselves but worry about "what some other people might think". We've seen no reason to think there actually are any "other people" who personally have any actual concerns about our brand or about patronizing a business using our service.



Most people "get" the ironic joke in our name, and mind you, we've got quite a few religious organizations and devout merchants happily using our service without any qualms. By the time any buyer might possibly realize E-junkie was even involved in their purchase, they've already checked out and are in the midst of claiming their download. The word "junkie" has lost most of its old Beatnik-era connotations and now simply refers to finding something so compelling you just can't resist, and as a term has become so widespread and colloquial that even sweet little old grannies have been heard to call themselves a "bingo junkie", "soap opera junkie", "Bible junkie", etc.



With nearly 8000 merchants actively subscribed to use our service currently, and our explosive growth over the past couple years largely fueled by little more than good PR and exceedingly positive word of mouth, it's simply not in our interest to suddenly change our branding at this point. However, we recognize that some merchants may still want to hide our name, so we're looking into the alternative-domain solution as an option for those who still fret about "what some other people might think". :^)