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Jun 2009

In our case, there would be no funnel required to track conversions, since buyers proceed directly from the cart (which could be on any one of your site's pages) to a checkout page on a third-party payment processor's site, thus there is no common page that all buyers always pass through just before checkout.



Please see our Tracking help page here for more details about integrating Google Analytics with your site using E-junkie buttons and cart:

1http://www.e-junkie.com/ej/help.tracking.htm1



Also bear in mind the information about how Tracking works, and what it can and cannot be useful for, as presented here:

2http://www.e-junkie.com/ej/faq.tracking-how-why.htm2

9 days later

I've read both of these...but it's still not clear.



There are two types of conversion tracking which are pretty important:



1) Adwords -- to be able to show who ultimately converts by going through the e-junkie page



2) Analytics -- which is mostly described above. Basically, it seems like when you boil down some of the post down, it's really just saying "sometimes people don't have javascript."



To think out of the box, can a hidden form field be added into the e-junkie box that would pass through relevant information so that actual purchases can be tracked in the logs?

AdWords tracking is entirely unrelated to Analytics tracking. For AdWords, you would simply need to paste your AdWords code into your own pages and your thank-you page if you wish, although bear in mind buyers may not always view a thank-you page, due to the factors explained at the top of our Tracking help page and in further detail in that Tracking FAQ page.



We are not Google, so there's nothing we can do as you suggest "on the backend" in our system to track conversions any better through Google's own system. That's why Google Checkout is able to send tracking/conversion data to Google E-commerce Tracking consistently, because that's all done within Google's systems entirely at their end, so if complete and consistent conversion tracking is what you require, then you could choose to use only Google Checkout as your sole payment processor and integrate that with Google E-commerce tracking.

Is there a consistent thank you page URL, I believe the Adwords Conversion tracker picks uses the URL for the conversion point. And can that thankyou page have Google's javasscript?

Please see our Thank-you Page customization help page here:

http://www.e-junkie.com/ej/help.custom.thankyou-page.htm



However, we can't be certain whether or not Optimizer code would work there, since we already include a special version of Google Analytics tracking code in all our thank-you pages, to work with the Analytics tracking built into our cart and buttons:

http://www.e-junkie.com/ej/help.tracking.htm



If you can't get it to work with our thank-you pages, you may need to redirect to a thank-you URL on your own Web site (in which case that would be your conversion URL rather than our URL) and place your tracking code on there:

http://www.e-junkie.com/ej/help.redirection.htm



Honestly, this level of Google tracking is beyond our personal expertise; we've only learned enough of how Google Analytics tracking works in order to get basic tracking working in your pages together with our cart and thank-you pages as explained at the link above, but we're at a loss to help much for anything beyond that.

I see. Thanks. Any of the forum readers familiar with web optmization?...I think the conversion code is different from the GA so it should be okay since the thank you page allows custom .js?