I use the e-junkie GA code to track my e-commerce conversions. Data are correctly recorded, but I can't find a way to see the conversion rate of a single product.
I see the average conversion rate for all products in the E-commerce overview but not for single ones.
Nov '14Nov '14
I'm not sure if you can get a product-specific conversion rate (orders for that product vs. total site visits), but I think you can get a breakdown of product quantities within your overall conversions -- e.g., if your overall conversion rate is X%, you could tell that 67% of units ordered within that X% were for Product A. I found this page that you may find helpful:
http://www.optimizesmart.com/e-commerce-tracking-works-google-analytics-ultimate-guide/
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