How to input Facebook's conversion tracking?

function

tracking

script

value

facebook

currency

var

fpw

ref

6011344881255

service 2013-07-12 08:33:28 UTC #1

I looked through the guide and saw you guys recommend the following for third party tracking pixels:

function EJEJC_config() {

EJEJC_BEACON = "http://Put.Tracking.Pixel.or.Beacon.URL.Here";

}

However, Facebook gives me:

<script type="text/javascript">

var fb_param = {};

fb_param.pixel_id = '6011344881255';

fb_param.value = '0.00';

fb_param.currency = 'USD';

(function(){

var fpw = document.createElement('script');

fpw.async = true;

fpw.src = '//connect.facebook.net/en_US/fp.js';

var ref = document.getElementsByTagName('script')[0];

ref.parentNode.insertBefore(fpw, ref);

})();

</script>

<noscript><img height="1" width="1" alt="" style="display:none" src="https://www.facebook.com/offsiteevent.php?id=6011344881255&value=0&currency=USD" /></noscript>

What's the best way to track Facebook ads that drive conversions?

Thanks

E-junkie_Monster 2013-07-12 16:46:09 UTC #2

Hello,

The URL https://www.facebook.com/offsiteevent.php? id=6011344881255&value=0&currency=USD should be the one you can enter into our code in place of http://Put.Tracking.Pixel.or.Beacon.URL.Here

stevep 2013-08-03 13:55:29 UTC #3

Sorry but I'm being dense. Where is this code in your system? how do I get there? I have Facebook ads running and want to know which of them are converting.

Regards, Steve Price

E-junkie_Monster 2013-08-03 18:59:45 UTC #4

Hi Steve,

Please see our help page on tracking here:

http://www.e-junkie.com/ej/help.tracking.htm

The particular section dealing with tracking beacons on that page is here:

http://www.e-junkie.com/ej/help.tracking.htm#beacon

That section gives you a little bit of extra code to add to your View Cart buttons that allows us to trigger the same address Facebook would use to track conversions.

twisted 2014-02-20 18:47:01 UTC #5

So, I get that the URL should go in the 'BEACON' section, but what about the rest of the script facebook generates mentioned in the original post. Does that part still go in the <head> or is all you need the link in the beacon section? Thanks

E-junkie_Monster 2014-02-21 10:22:33 UTC #6

You would actually discard the rest of the code. The beacon is the important part and it can be handled within our cart code.

twisted 2014-02-21 13:06:38 UTC #7

Unfortunately it doesn't show up as verified if I'm just using the beacon. Here is the code I have (I've replaced the URL for privacy purposes here).

Is this correct?

<script language="javascript" type="text/javascript">



</script>

<script src='http://www.e-junkie.com/ecom/box.js' type='text/javascript'></script>

E-junkie_Guru 2014-02-23 17:44:38 UTC #8

In that case, you can disregard using the EJEJC_BEACON method, and instead just paste FB's tracking code into your E-junkie thank-you pages.

To have this code inserted on every thank-you page we generate for you, regardless of what item(s) the buyer purchased, paste it into Seller Admin > Account Preferences > Common Thank-you Page HTML.

To have the code inserted only when certain items are purchased, or to insert different codes for different items, paste it into the "Message (HTML)" field of the relevant product's settings.

In case you're redirecting to a Common Thank-you Page URL on your site, see the instructions here:

http://www.e-junkie.com/ej/tips.tracking.conversions.htm

twisted 2014-02-23 18:55:56 UTC #9

Thanks, but unfortunately that won't work as what I'm trying to track is add-to-carts. I already have the Thank You page code input to test conversions.

Any ideas?

E-junkie_Guru 2014-02-24 14:36:07 UTC #10

Ah sorry, this thread started as an inquiry about tracking conversions from Facebook ads, and you didn't mention otherwise, so that's what we thought you were trying to accomplish.

The only way of tracking cart button clicks that we support would be via Google Analytics, if you use our version of the GA tracking code (see http://www.e-junkie.com/ej/help.tracking.htm), but this probably would not be relevant to tracking clicks in association with Facebook ads.

In theory, it may be possible to replace the standard onClick= JS call in our cart button codes with a custom call to some function that tracks the click and then calls our standard function that adds the item to cart -- or even leave the onClick= event as-is and have your custom tracking JS recognize clicks on elements with class="ec_ejc_thkbx" -- but providing more specific instructions to accomplish that is beyond the scope of support we can provide. The Developer Directory link at the top of our site lists competent, E-junkie-experienced developers available for hire to perform custom work.

twisted 2014-02-24 22:39:50 UTC #11

Ah, sorry I wasn't clear. That's a real bummer as it makes it difficult to advertise to segments other than existing customers using Facebook.

I'll look into a developer to see if it's possible. Thanks.

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