Google analytics and paypal

[simplifun]

E-junkie users, are you using google analytics and ecommerce section?



I am having trouble getting accurate data when paypal is used (google checkout if fine)



Paypal is the referral and the landing page which of course is not correct. Has anyone gotten it working correctly?

[speakmoreclearly]

For a very long time (12 months?) I was having some problems with GA stats, i.e., not all transactions were counted, no e-commerce data associated with adwords, campaigns etc and referer set to paypal. HOWEVER, in the last two weeks this has changed and I the referer is now correctly set to google/cpc and the ecommerce data is associated with adwords



This is great news, thanks to all the e-junkies!

[simplifun]

the data does look better. I'm still not always getting the SKU though in about 80% of the sales. How about you? I am referring to the sku that google uses, not the e-junkie concept of variables for an item. Although they should be the same.

[simplifun]

And I still have refer with paypal.

[speakmoreclearly]

If I look at this week only, then I no longer see paypal as a refer. If I look at the "Ecommerce Overview" I have

Source/Medium Visits Revenue Transactions Average Value Ecommerce Conversion Rate Per Visit Value

1. GetResponse / email



2. google / cpc



3. (direct) / (none)



4. 43things.com / referral



5. answers.yahoo.com / referral

6. aol / organic



etc... No more PayPal.



I'm not sure that all Tx are recorded yet.

[simplifun]

When I look at this week I don't have the paypal referral either!



But the sku is still not set on most of the orders. How about yours?

[speakmoreclearly]

All my transactions this week have SKUs

[bunkbedking]

Hi



Robin made some code changes a couple of weeks ago that have fixed this issue - you should be seeing transaction source data for all conversions (except those where the customer keys your url in directly)







Denis

[simplifun]

Thank Denis,

of 15 products 11 did not have SKU. I cannot figure out why they would or would not as the same product will have a transaction with now SKU yet another with the same product will have an SKU.



Since the majority do not carry the sku I would like the issue to be looked that.



Thanks,

Lou Anne

[E-junkie_Chef]

Hi Lou Anne,



I think I finally know why you don't see SKUs. I am guessing that this is only happening for Google Checkout tranasactions .. and the reason is that Google Checkout does not pass that info to Google Analytics (see http://code.google.com/apis/checkout/developer/checkoutanalytics_integration.html#Tracked_Data)



- Robin

[E-junkie_Chef]

Lou Anne, I have a suggestion .. apart from using GA-GC integration, we can do the standard e-commerce tracking call on the thank you page JUST FOR YOUR ACCOUNT(which we don't do for GC transactions as we already pass the GA data to GC) .. however, this will be a very "experimental" thing as we don't know if GA will count the transaction twice or will overwrite the existing transaction data (which does not include SKU).



If you want to do this, e-mail us and let us know (include the link to this thread please).

[simplifun]

Robin,

Thanks for the reply. You are correct it is the GC orders without the sku. I didn't look at every transaction to confirm this but of the ten I researched 100% of paypal had sku and 100% of GC did not have the sku so that sounds pretty conclusive.



Before I take your time with your generous offer, I will do some research on this.

Lou Anne

[darrell]

I was wondering what was done to fix the Paypal referrer? Is it because you are sent to a paypal checkout page and bounced back to the store? Was it Google's issue or the store iself? Thanks. I have the referrer in my analytics, I'm not on e-junkie but this thread was the only info I could find about it.