First, you would want to Name your Options in a way that buyers can understand -- e.g., Variants Option1Name: Number of Views, and Variations Option 1 Name: Your Video URL.
Then, when you configure Variants, you would add a line defining every possible buyer-selectable option in the order specified there:
SKU,Price,Ounces,Stock,Option1Value,Option2Value,Option3Value
This is where you would define the values that buyers can pick from the menu. Since you have only the one Option using Variants, you would leave Option2Value and Option3Value empty (but keep the commas that separate one position from the next) and only specify the range of Option1Values, like so:
vi1,17.99,0.00,0,2500,,
vi2,27.99,0.00,0,5000,,
vi3,37.99,0.00,0,10000,,
vi4,47.99,0.00,0,15000,,
vi5,57.99,0.00,0,20000,,
vi6,77.99,0.00,0,40000,,
vi7,87.99,0.00,0,60000,,
vi8,97.99,0.00,0,100000,,
Now, there is one small issue here; you will notice I did not use a comma to mark the thousands place in the number of views, because we are already using commas to separate one position from the next on each line. You can just keep it like my example, or if you must mark the thousands place, you will need to modify the button code when you paste it into your page, like so:
<form action="https://www.e-junkie.com/ecom/gb.php?c=cart&i=XXXXXX&cl=83470&ejc=2" target="ejejc" method="POST" accept-charset="UTF-8">
Views:<br/>
<select name="o1">
<option value="2500">2,500</option>
<option value="5000">5,000</option>
<option value="10000">10,000</option>
<option value="15000">15,000</option>
<option value="20000">20,000</option>
<option value="40000">40,000</option>
<option value="60000">60,000</option>
<option value="100000">100,000</option>
</select>
<br/>
<input type="image" src="http://www.e-junkie.com/ej/ejadd_to_cart.gif" border="0" alt="Add to Cart" class="ec_ejc_thkbx" onClick="javascript:return EJEJC_lc(this.parentNode);"/>
</form>
Note here that the value= must exactly match the values in your Variants lines, but you can make the part after that, which is what buyers actually see in the menu, say whatever you want.